Agenda
Thursday 20th April,
London
Align your services, upskill your workforce, connect with key stakeholders and unlock
new opportunities in the PRS market
09:00
9:00. Registration & Coffee
09.30
Opening comments from the Chair
Richard Berridge, Managing Director, Blackbird
RE
09.40
9:40. PANEL: Bringing PRS To Fruition Across The
UK
- Examining how the PRS model is emerging across the UK
and what the vision is for different stakeholders
- Discussing key supply side factors and challenges
impacting the speed of PRS roll out:
- partnership and funding
models
- Government support
mechanisms
- Planning conditions
- Selective Licensing
- How is PRS being received by local government,
investors and the market?
- Assessing what the dominant PRS model for the UK market
is starting to look like
Chaired by:
Ian Fletcher Director of Policy (Real Estate) – British Property
Federation
Panelists:
10.20
10:20. PANEL: Delivering PRS in London
- Examining the PRS pipeline and how it’s contributing to
meeting London’s housing target
- What role does government need to play to drive PRS
opportunities in London?
- Overcoming the London ROI problem to attract more
investment
- Examining London councils’ plans for supporting
PRS
Chaired by:
Mary-Anne Bowring, Group Managing Director –
Ringley
Panelists:
11.00
11:00. Morning refreshments & networking
11.30
Networking Round Table Discussion: Key Industry Actions To Drive The PRS
Opportunity
Join industry colleagues to evaluate what needs to happen to make PRS take off across
all UK cities and to discuss key actions required by different stakeholders.
- Discussing different regional opportunities for
developing PRS communities
- What role might different actors
play?
- What do different actors need to do to position
themselves for new PRS opportunities?
- Identifying barriers and discussing how best to
overcome them
- Examining key market segments being targeted with PRS
propositions and evaluating the potential of new markets not yet being addressed
Round Table Leaders:
12.30
12:30. Networking Lunch
13.30
13:30. Adding Value, Increasing Appeal & Maximising Rental
Yields
- Examining the range of extra services that could be
included in PRS schemes
- determining the attractiveness of services to different
segments
- how important are community features versus individual
features?
- What services are essential and will encourage take up
and longer occupancy?
- Level of service and on-going management
considerations
- Identifying barriers and discussing how best to
overcome them
- Examining the viability of extras and assessing the
impact of different services on ROI
Ian Merrick, Operations Director, Essential
Living
14.05
14:05. Staffing And Managing PRS
Developments
- PRS: A new approach to block
management
- Pros and cons of outsourcing or developing management
expertise in-house
- Examining industry support towards talent and skills
development for high end PRS
- Building a new toolkit of property management tools for
meeting and servicing residents’ requirements
Chaired by:
Tracey Hartley, Principal, Foundation Real
Estate
Panellists:
14.40
14:40. Gaining Key Insights On Servicing PRS Developments From Out Of Sector
Experience
- Contrasting the similarities and differences between
the student accommodation market and mid-high end PRS market
- Establishing the right service offering to suit your
market’s expectations and lifestyle desires
- Delivering consistent results in a fast-paced customer
facing environment
Brian Welsh, Chief Operating
Officer, threesixty
Developments
15.15
15:15. Afternoon refreshments &
networking
15.45
15:45. Top Tips From The Hospitality Sector For Delivering Great Customer
Service
Hear strategies and suggestions from leaders in customer service and improve the
service you provide to your tenants.
- End to end customer
experience
- What service excellence means to different
customers
- Managing and diffusing difficult
situations
Kamran Mahmood, Chairman – PRS Committee, British Hospitality
Association
16.30
16:30. Gaining Consumer Buy-In To New PRS
Propositions
- The key components of establishing a unique and
desirable brand and selling a lifestyle
- Driving a cultural shift and promoting a positive
perception of renting over home ownership
- Strategies for engaging and retaining tenants to manage
occupancy and reduce churn
- How to gain buy-in to longer
tenures?
Geeta Nanda OBE, CEO, Thames Valley
Housing
16.55
16:55. Round Table: Selecting The Right Partners For
PRS
- Understanding what investors are looking for in PRS
investment opportunities
- What partnerships are developers looking to secure to
deliver on investors’ expectations
- Examine the specific challenges for different sectors
supporting and servicing the PRS market:
- property managers, solicitors, surveyors, asset
managers etc
- What new skills and expertise are essential to be a
valued partner?
- Realigning business services to support new and
evolving models
Delegates are invited to select a round table
discussing:
- Legal issues
- Investment &
planning
- Build and design
- Property maintenance and
management
17.30
17:30. End of conference